INFLUENCER MARKETING STRATEGY
POP has over 6 years experience in the online marketing universe.
Our foundation is marketing and working with B2B. We understand the landscape as a whole. We have sharp skills when in comes to influencer marketing strategies.
It Is About Trust.
If today’s consumers aren’t buying marketing messages, to whom are they listening? The answer is other consumers.
According to BrightLocal, 92% of consumers now read online reviews, up from 88% in 2014, and nearly 90% of customers trust online reviews by strangers as much as they would for recommendations from friends.
Nielsen reports that 92% of people trust recommendations from individuals—even if they don’t know them—over brands.
How a good influencer marketing campaign works
- Planning Your Influencer Marketing Strategy
- Influencer Identification & Selection
- Program Workflow and Automation
- Monitor & Track Key Metrics
- Optimized Distribution
Know Your Audience
The first step is to dig deep into your audience and metric. The data will give us insights about your campaign.
Together we will set the perfect goals. These goals can include:
- Brand Awareness;
- Getting people to try a product;
- Gaining Social Media followers;
- Increasing sales.